About Course
This course is designed to provide a comprehensive understanding of Google Ads and how to effectively use them for Search and Display Advertising. You will learn the step-by-step process of creating, running, and optimizing campaigns to reach your desired audience and increase the effectiveness of your advertising efforts.
Course Content
Google Ads Mastery – A to Z of Display Advertising
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Before You Begin
01:52 -
Introduction
01:58 -
Understanding the Google Display Network Advertising
04:02 -
Differences Between GDN Advertising And Search Advertising
06:06 -
When To Use GDN Advertising
03:32 -
Policies Governing Google Display Network Advertising
02:43 -
Different Objectives and Goals Of Google Display Advertising
04:23 -
Understanding The Google Smart Campaigns
04:21 -
Bidding Strategies For GDN Campaigns
04:24 -
Creating Your First GND Campaign
08:26 -
Creating Ad Group And Ads For Your Google Display Campaign
06:25 -
Creating Responsive Display Ad
05:47 -
Previewing Your Responsive Display Ads
02:44 -
Important Thing to Know When Creating Ads For Existing Ad Group
03:47 -
Uploading Banner Ads On Google
04:26 -
Various Targeting Options Available For Google Display Campaign
03:03 -
Understanding Google Ads Audiences
10:27 -
Understanding Content Targeting On Google Display Network
04:06 -
Audience And Content Targeting (Update)
02:34 -
The Differences Between Content and Audience Targeting
03:42 -
GDN Targeting By Topics
04:36 -
How To Upload Customers Data In Google Ads
05:43 -
Excluding Placements From Your Campaigns – Ad Group and Account
04:22 -
Gmail Ads And The Setup Process
09:14 -
Gmail Ads And The Setup Process (Updated)
07:46 -
Exploring The Google Advertising Metrics
04:28 -
GDN Retargeting – What It Is?
04:37 -
Building Your Retargeting Audience List
07:16 -
GDN Retargeting – Creating The Retargeting Ad
05:39 -
How To Know Where Your GDN Ads Are Showing
05:41 -
Using Ad Extension With Display Ads
04:20 -
Using The Audience Insight
06:24 -
Basic Display Ads Optimization Tips
08:47 -
Setting Up Conversion Tracking
14:05 -
Creating A Performance Report In Google Ads
03:44 -
Conclusion
01:36
Google Search Ads Mastery
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