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Google Ads Mastery (A to Z of Display Advertising)

Categories: Google Ads
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About Course

The course “Google Ads Mastery – A to Z of Display Advertising” is a step-by-step video guide designed to teach individuals how to master Google Ads and use it to drive impressive results for their business without hiring anyone. This course was created by Oluwole Ojajuni, a Google Ads Manager with extensive experience in managing scores of accounts for both individuals and business owners in different countries, exceeding over 2 million USD in ads spent on Google. The course aims to help individuals solve various Google ads challenges by providing comprehensive knowledge about how to set up Google ads campaigns, drive massive quality traffic with Google Ads, drive huge conversions with less than $0.3 per conversion, and eliminate the fear of driving poor quality traffic to the landing page.

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What Will You Learn?

  • How to set up Google ads campaigns without the fear of driving poor quality traffic to your landing page.
  • How to drive massive quality traffic with Google Ads.
  • How to drive huge conversions with less than $0.3 per conversion.
  • How to master Google ads and use them to drive impressive results for your business without hiring anyone.

Course Content

Introduction

  • Before You Begin
    01:52
  • Introduction
    01:58

Google Display Network (GDN)

Google Campaign

Ad Group & Responsive Display

Banner Ads on Google

Targeting & Audience

Customer Data & Excluding Placement

Gmail Ads

Google Advertising Metrics

GDN Retargeting

Know Where Your GDN Ads Are Showing

Using Ad Extension With Display Ads

Audience Insight & Display Ads Optimization

Conversion Tracking & Performance Report

Conclusion

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