
About Course
Search advertising, Display advertising, YouTube advertising, Performance Max, and Demand Gen campaigns package is a comprehensive course bundle that combines the essential knowledge and practical skills required to excel in Google Ads, optimize YouTube advertising, and achieve impressive outcomes for your business.
Taught by industry expert with years of experience, this course offers step-by-step guidance, insider strategies, and proven tactics to help you navigate the intricacies of Google Ads, maximize ad performance, and harness the immense potential of YouTube’s billions of monthly active users.
Whether you’re a product seller, real estate agent, affiliate marketer, freelancer, course creator, music artist, or movie producer, this course provides valuable insights, audience targeting techniques, ad optimization strategies, and measurement analytics to drive quality traffic, boost conversions, and generate significant results.
Course Content
Google Search Ads Mastery
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Introduction
02:42 -
Google Ads Dashboard Updates
07:07 -
Google Ads Account Tour
12:08 -
How to pay for Google ads
07:59 -
How To Switch From AdWords Express To Expert Mode
02:15 -
What is a Google search ad?
04:48 -
When to use google search ads
06:08 -
Understanding google ads structure
05:47 -
Understanding the campaign objectives
04:35 -
Creating your standard search campaign
11:35 -
Creating your ad group
06:32 -
Creating a well-optimised search ad
12:20 -
Understanding the keywords targeting
12:06 -
Keyword Research Tips
06:48 -
Keyword Research Tips – Part 2
04:32 -
Using negative keywords
08:00 -
Creating a dynamic search campaign
08:50 -
Creating a dynamic ad group and ad
12:42 -
Understanding the ad status
05:42 -
Adding Ad Extensions
03:36 -
Ad scheduling
02:28 -
Accessing your performance against competitors
15:08 -
Google search ads optimisation
11:22 -
Managing your Google ads with rules
09:17 -
Retargeting on Google search
06:15 -
Advanced targeting option – location
12:14 -
Advanced targeting option – device
09:42 -
Advanced targeting option – demographic
04:46 -
Overview of performance tracking
16:38 -
Google Ads Conversion Tracking 2
08:57 -
How To Configure Button Click Event Tracking
20:22 -
Overview of attribution
04:44 -
Performance reporting
04:58 -
Conclusion
02:12