Google Ads Training Course - Ojasweb Digital Academy

About Course

Search advertising mastery, Display advertising mastery, and YouTube advertising mastery is a comprehensive course bundle that combines the essential knowledge and practical skills required to excel in Google Ads, optimize YouTube advertising, and achieve impressive outcomes for your business.

Taught by industry experts with years of experience, this course offers step-by-step guidance, insider strategies, and proven tactics to help you navigate the intricacies of Google Ads, maximize ad performance, and harness the immense potential of YouTube’s billions of monthly active users.

Whether you’re a product seller, real estate agent, affiliate marketer, freelancer, course creator, music artist, or movie producer, this course provides valuable insights, audience targeting techniques, ad optimization strategies, and measurement analytics to drive quality traffic, boost conversions, and generate significant results.

Master Google Ads to drive impressive results for your business without hiring anyone.
Set up Google Ads campaigns confidently, driving high-quality traffic to your landing page.
Drive massive traffic of exceptional quality using Google Ads.
Achieve huge conversions with less than $0.3 per conversion.
Navigate the Google Ads account interface seamlessly.
Create powerful Google Search campaigns and ad groups for massive results.
Optimize keyword targeting and boost ad performance.
Understand the scope and requirements of the YouTube Advertising Mastery Course.
Gain a solid foundation in essential tools, platforms, and terminology for YouTube advertising.
Develop effective YouTube advertising strategies for maximum ROI.
Master audience targeting techniques and minimize ad spend wastage.
Utilize contextual targeting methods for optimal content alignment and explosive results.
Measure, analyze, and optimize YouTube ad campaigns using data-driven decisions.
Explore advanced optimization techniques for higher engagement and conversions.
Implement effective scaling strategies to expand your business and increase profits.
Overcome challenges like ad disapproval and account suspension.
Access valuable resources, templates, checklists, and tools for ongoing success.

Course Content

Google Search Ads Mastery
This course is a comprehensive and practical guide that will teach you how to master Google Search Ads, optimize them for better results, and measure their performance. It is a 90-minute video guide that will provide you with step-by-step instructions to help you set up Google Search campaigns the right way and drive massive results.

Introduction

03:09
Google Ads Account Tour

12:08
How To Switch From AdWords Express To Expert Mode

02:15
Campaign Creation

12:34
Creating Ad Groups And Ads

11:54
Update To Ads Creation

02:11
Keywords Optimization In Google Ads

08:56
Update – Broad Match Modifier Is Gone

01:35
Adding Ad Extensions

03:36
Update – Image Extension Is Live On Google Search Ads

01:55
Demographic Optimization

04:20
Update To Demographics Optimization

02:32
How To Spy On Competitors On Google Ads

09:00
Google Ads Optimization Tips

05:12
How To Configure AdWords Button Click Event Tracking

20:22
Conclusion

02:13
Bonus – Google Ads Conversion Tracking 1

07:29
Bonus – Google Ads Conversion Tracking 2

08:58
Bonus – Confirmation of Conversion Tracking

09:01
Bonus – How To Properly Attribute Conversions To Campaigns On Google Ads

04:47
Bonus – Keyword Research Tips

06:49
Bonus – Keyword Research Tips – Part 2

04:33

Google Ads Mastery (A to Z of Display Advertising)
The course "Google Ads Mastery - A to Z of Display Advertising" is a step-by-step video guide designed to teach individuals how to master Google Ads and use it to drive impressive results for their business without hiring anyone.

Before You Begin

01:52
Introduction

01:58
Understanding the Google Display Network Advertising

04:02
Differences Between GDN Advertising And Search Advertising

06:06
When To Use GDN Advertising

03:32
Policies Governing Google Display Network Advertising

02:43
Different Objectives and Goals Of Google Display Advertising

04:23
Understanding The Google Smart Campaigns

04:31
Bidding Strategies For GDN Campaigns

04:24
Creating Your First GND Campaign

08:26
Creating Ad Group And Ads For Your Google Display Campaign

06:25
Creating Responsive Display Ad

05:47
Previewing Your Responsive Display Ads

02:44
Important Thing to Know When Creating Ads For Existing Ad Group

03:47
Uploading Banner Ads On Google

04:26
Various Targeting Options Available For Google Display Campaign

03:03
Understanding Google Ads Audiences

10:27
Understanding Content Targeting On Google Display Network

04:06
Audience And Content Targeting (Update)

02:34
The Differences Between Content and Audience Targeting

03:42
GDN Targeting By Topics

04:36
How To Upload Customers Data In Google Ads

05:43
Excluding Placements From Your Campaigns – Ad Group and Account

04:22
Gmail Ads And The Setup Process

09:14
Gmail Ads And The Setup Process (Updated)

07:46
Exploring The Google Advertising Metrics

04:28
GDN Retargeting – What It Is?

04:37
Building Your Retargeting Audience List

07:16
GDN Retargeting – Creating The Retargeting Ad

05:39
How To Know Where Your GDN Ads Are Showing

05:41
Using Ad Extension With Display Ads

04:20
Using The Audience Insight

06:24
Basic Display Ads Optimization Tips

08:47
Setting Up Conversion Tracking

14:05
Creating A Performance Report In Google Ads

03:44
Conclusion

01:36

Youtube Advertising Mastering (YAM)
The Ultimate YouTube Advertising Mastery Course is designed to equip participants with the knowledge and skills to drive massive leads and sales for their businesses using YouTube ads. Taught by a prominent YouTube advertising specialist with over 8 years of experience, the course covers 10 comprehensive sections and 56 engaging videos, providing a step-by-step guide to dominate the YouTube advertising landscape.

Course Introduction

02:41
Who the course is for?

04:47
Course Expectations

03:17
Applying the Skills

03:24
Important Requirements

03:30
Create your YouTube Channel

03:04
Create your google ads account

06:38
Integrating accounts together

07:45
Confirmation of the integrations

05:12
Confirmation of the integrations

05:12
YouTube advertising policy

05:41
YouTube advertising cost – New

05:20
Understanding the objectives

08:13
Understanding the ad types

04:36
Aligning your goals with the campaign

03:40
Campaign configuration – No goal guidance

13:47
Campaign configuration – Sales or Leads

07:15
Campaign configuration – Consideration or awareness

06:26
Ad group configuration

06:33
Creating your first ad

03:55
Creating Ad group – Ads Together

07:08
Creating Ad group – Ads For Purchase Goal

05:30
Creating Ad group – Ads For Brand Awareness

03:54
Creating a campaign – ad group and non-skippable ad

07:14
Create a campaign to grow YouTube subscribers and views

09:31
Section intro – Targeting by Audience: “Hit the Bullseye and Reach Your Ideal Audience Every Time!”

01:31
Understanding the types of audiences

07:55
Custom audiences and custom segments

10:46
Targeting with your own data (contact details)

03:17
Part Two – Targeting with your own data

07:31
Understanding the demographics

03:51
Audience exclusion

07:04
Section intro – Targeting by Contents: “Align Your Content with Success and Drive Explosive Results!”

01:44
Ad placement

05:45
How keywords and topic targeting work

05:02
Where ads show

02:48
Placement exclusion

07:19
Section intro – Measurement and Metrics: Measure, Ana… Become a Data-Driven YouTube Advertising Expert!

04:10
Measuring engagements as conversions

06:40
Measuring website actions as conversions

08:31
Understanding the YouTube metrics

08:40
Tag implementation

06:21
Attribution

04:52
Section Intro – YouTube Ads Optimization: Gain Peace of Mind and Guarantee Your Success!

01:38
Optimization recommendations by Google

03:05
Optimization by demography

05:32
Optimization by devices

03:27
Optimization by placement

04:59
Optimization by audience

03:18
Optimization by audience

03:18
Optimization by location

06:35
Scaling by objectives

04:32
Scaling by targeting – audience

05:46
Scaling beyond YouTube

02:26
Dealing with ads disapproval

04:27
Account suspension and your YouTube channel

03:30
Getting a refund from suspended account

03:02
What next

02:25

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About Course

What Will You Learn?

Course Content

Introduction

Google Ads Account Tour

How To Switch From AdWords Express To Expert Mode

Campaign Creation

Creating Ad Groups And Ads

Update To Ads Creation

Keywords Optimization In Google Ads

Update – Broad Match Modifier Is Gone

Adding Ad Extensions

Update – Image Extension Is Live On Google Search Ads

Demographic Optimization

Update To Demographics Optimization

How To Spy On Competitors On Google Ads

Google Ads Optimization Tips

How To Configure AdWords Button Click Event Tracking

Conclusion

Bonus – Google Ads Conversion Tracking 1

Bonus – Google Ads Conversion Tracking 2

Bonus – Confirmation of Conversion Tracking

Bonus – How To Properly Attribute Conversions To Campaigns On Google Ads

Bonus – Keyword Research Tips

Bonus – Keyword Research Tips – Part 2

Google Ads Mastery (A to Z of Display Advertising) The course "Google Ads Mastery - A to Z of Display Advertising" is a step-by-step video guide designed to teach individuals how to master Google Ads and use it to drive impressive results for their business without hiring anyone.

Before You Begin

Introduction

Understanding the Google Display Network Advertising

Differences Between GDN Advertising And Search Advertising

When To Use GDN Advertising

Policies Governing Google Display Network Advertising

Different Objectives and Goals Of Google Display Advertising

Understanding The Google Smart Campaigns

Bidding Strategies For GDN Campaigns

Creating Your First GND Campaign

Creating Ad Group And Ads For Your Google Display Campaign

Creating Responsive Display Ad

Previewing Your Responsive Display Ads

Important Thing to Know When Creating Ads For Existing Ad Group

Uploading Banner Ads On Google

Various Targeting Options Available For Google Display Campaign

Understanding Google Ads Audiences

Understanding Content Targeting On Google Display Network

Audience And Content Targeting (Update)

The Differences Between Content and Audience Targeting

GDN Targeting By Topics

How To Upload Customers Data In Google Ads

Excluding Placements From Your Campaigns – Ad Group and Account

Gmail Ads And The Setup Process

Gmail Ads And The Setup Process (Updated)

Exploring The Google Advertising Metrics

GDN Retargeting – What It Is?

Building Your Retargeting Audience List

GDN Retargeting – Creating The Retargeting Ad

How To Know Where Your GDN Ads Are Showing

Using Ad Extension With Display Ads

Using The Audience Insight

Basic Display Ads Optimization Tips

Setting Up Conversion Tracking

Creating A Performance Report In Google Ads

Conclusion

Course Introduction

Who the course is for?

Course Expectations

Applying the Skills

Important Requirements

Create your YouTube Channel

Create your google ads account

Integrating accounts together

Confirmation of the integrations

Confirmation of the integrations

YouTube advertising policy

YouTube advertising cost – New

Understanding the objectives

Understanding the ad types

Aligning your goals with the campaign

Campaign configuration – No goal guidance

Campaign configuration – Sales or Leads

Campaign configuration – Consideration or awareness

Google Ads Mastery (A to Z of Display Advertising)
The course "Google Ads Mastery - A to Z of Display Advertising" is a step-by-step video guide designed to teach individuals how to master Google Ads and use it to drive impressive results for their business without hiring anyone.