Just some weeks ago my YouTube Ads campaigns ( WhatsApp lead generation) has been performing really fine..spending around 80k in 3days to generate 350-400 leads on the WhatsApp group.

Then suddenly, there was a DRASTIC DROP in the leads reflecting on WhatsApp. Based on the Google Ads dashboard, they was no drop in performance metrics. Clicks, conversions.. all moderate. What could be wrong?

I went back on to check again my conversion tracking, all well set. I even used new creatives, same issue persist ; Smooth performance on Google Ads dashboard, but now around 10-20 leads coming jn of 80k spent.

I need help please.