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Good day Guys
I have gone through the course multiple time, utm parameters where not talked about especially how to send data from google ads account to GA 4.
The part on how to scale campaign was not clear unlike facebook where you can increase budget by 20-40% or scaling vertically and horizontally
Please I will love to know how to send data to GA-4 and the utm string I can use to pass the data across, Thanks Guys
Hi Elijah, by default if you link your GA4 with Google ads and enable auto tagging, then UTM parameters won't be needed in order for you to see more details in your analytics report.
However, based on your request, i will make a video on this and update the course.
As regards the scaling part, budget on Google ads cannot be controlled at the ad group level as at this moment, hence scaling by budget mean that all the ad group under the campaign will benefit from the new budget.
